Introduction

The development of our "green" product range

SOPRONEM has been committed to an ecological approach for many years and is increasingly concerned about the health and well-being of consumers. Therefore Sopronem has developed a range of cleaning products for daily use that are better for the health of consumers and cleaner for the environment.

from analysis to implementation
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Products Intro

Our approach

The process in three steps

MARKET ANALYSIS AND OBSERVATION

MARKET ANALYSIS AND OBSERVATION

Consumer expectations and requirements

The consumer expresses his interest in sustainable products through his shopping behavior. He wants to reduce packaging waste and reduce his ecological footprint as much as possible. The protection of his health is a high priority for him, which is why transparent product information is an important concern. All these are clear indications that have had a significant impact on our product development.

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ELABORATION AND DEVELOPMENT

ELABORATION AND DEVELOPMENT

From concept idea to product creation

Based on our market analysis, it seemed obvious to us to offer products based on as "natural" ingredients as possible and to communicate this clearly to the consumer through certification. The best conditions for this are offered by certifications such as Ecolabel, Ecocert (in progress) and "Controlled Indoor Air". (our article in the NEWS section), which are well-known throughout Europe. The consumer's shopping decision is thus guided by trust and full transparency.

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OUR RANGE OF CERTIFIED PRODUCTS

OUR RANGE OF CERTIFIED PRODUCTS

Discover our "green" products for home and laundry care

Although several products are currently under development, we can already offer you the heart of the range: Eco-label certified dishwashing detergents and liquid detergents as well as dishwashing detergents, liquid detergents, all-purpose cleaners and rinse aids which are certified with the international label "Controlled Indoor Air". In addition, further certifications with the Ecocert label are planned for early 2021.

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THE CHALLENGE

The challenge for SOPRONEM: creating and launching a range in record time

The variety of demanding product features that had to be integrated into the concept were a real challenge for our team. After all, this product innovation should not only convince the end consumer with an ecological, high-performance formula certified at the highest level, but also inspire him with the use of recyclable packaging materials and a very attractive price. In addition, it was very important to realize the product development as quickly as possible in order to be able to react quickly to the rapidly growing demand in the context of the upcoming pandemic.

We have accepted and successfully mastered this challenge: Our new product range will be fully available at the beginning of 2021!

Challenge

OUR MESSAGE

Why is SOPRONEM the perfect partner?

Our agile teams put their expertise and passion at the heart of their work to give you the best results while protecting our environment.

  • Two modern and flexible production facilities
  • All necessary departments within the company
  • More than 100 years of expertise
  • A certified integrated management system
  • Long-term, successful partnerships with our customers and suppliers
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